As the CBD continues to grow, top celebrities are getting on the action. From professional athletes to the renowned figures in beauty and fashion, celebrities from every industry are using their star power to increase not only increase CBD awareness but influence consumer buying decisions as well.
The CBD Industry is Booming
Research company, The Brightfield Group, has recorded a sharp increase in sales of CBD products, as well as a major saturation in CBD brands entering the market. While previously you might have had to travel a distance for a bottle of CBD oil, these days you can find CBD products everywhere.
According to the Brightfield group report, sales of CBD beauty and skincare products grew a massive 340% between 2017 and 2018, from just under $4 million to over $17 million in sales during the year. However, CBD tinctures remain as the most popular seller among CBD products, accounting for 35% of sales for CBD products.
CBD in Sports
Famous athletes from across the globe have expressed their advocacy for CBD. Basketball’s BIG3, a professional 3-on-3 basketball league founded by hip hop musician and actor Ice Cube and entertainment executive Jeff Kwatinetz, has become the first professional sports league in the United States to allow their players to use CBD. In the United Kingdom, rugby superstars George Kruis and Dominic Day have recently launched their own brand of CBD products, ‘FourFive CBD’, offering a range of CBD oils and topicals for athletes
CBD in Fashion
CBD became the hot topic of the 2019 Academy Awards earlier this year when the Oscars gift bags were filled with a various selection of CBD products to help ease their stress and anxiety during the ceremony. Celebrity Stylists such as Kate Young, the mastermind behind the looks of famous stars such as Margot Robbie, Rachel Weisz and Selena Gomez, have incorporated CBD products into their style kits.
CBD in Beauty
Actresses such as Busy Phillips, Dakota Johnson, and Jennifer Aniston have all been public on their belief in CBD. TV personality Kim Kardashian, who’s expecting her fourth child with Kanye West, has also expressed her support for CBD, so much that she is having a CBD themed baby shower. As CBD dominates social media feeds and headlines across major platforms around the world as the latest “must-have” product, research shows that sales for CBD beauty products have experienced huge growth.